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Simply Roasted Low Fat Potato Crisps

Simply Roasted delivers a lighter take on premium potato crisps, using a unique roasting process to reduce fat while maintaining the crunch, texture and flavour shoppers expect from a quality chip range. Made in the UK with thick-cut, skin-on potatoes and sunflower oil, the range offers retailers a differentiated option within better-for-you snacking.

The collection spans bold mainstream and premium flavours including Sea Salt, Barbecue, Sea Salt & Cider Vinegar, Mature Cheddar & Red Onion, Black Truffle and Hot Honey. With 50% less fat, under 99 calories per serve, gluten free and vegan-friendly positioning, Simply Roasted bridges health-conscious snacking with broad mainstream chip appeal.

Strong visual packaging, award-winning positioning and a clear point of difference from traditional fried chips make Simply Roasted a compelling addition to independent grocery, health food and specialty snack sets.