Sports Nutrition, Protein & Fitness Performance
Fresh Food Enterprises supplies a wholesale range of sports nutrition and diet-focused products across protein bars, shakes, cookies, low carb snacks, supplements, collagen, creatine and convenient functional foods. The range is suited to supermarkets, gyms, health food stores, sports nutrition retailers and specialty grocery.
Sports nutrition has moved well beyond the gym channel, with mainstream shoppers now looking for high protein, low sugar, portion-controlled and active lifestyle products in everyday grocery. Retailers can use this category to capture convenience, performance and diet-led shopper missions without building a full sports supplement department.
